SISU is a company that chooses to inspire our audience not only with our product but also by aligning with those who inspire us and personify that which is SISU … the bold, courageous spirit that we find so admirable. We are interested in those who display an uncompromising dedication to achieving excellence in their craft while at the same time displaying a high degree of integrity, sportsmanship and compassion. Just as we strive to create bold, authentic and timeless designs, we also look for those same qualities in our audience…people who not only excel at their craft but also create a living legacy that inspires others to embrace the same ideals. This is how we define our culture.



The timepiece is a unique object in that it has a utilitarian purpose of simply telling time yet it can represent so much more to the modern man. The wristwatch of today should not only have precise technical attributes but it also has the opportunity to make a strong statement about the man wearing it. SISU feels that the challenge lies in providing a compelling reason to wear a watch in the first place and we will push the boundaries of watch design and challenge the consumer to wear our bold, strong and sizable creations. At the same time, we challenge ourselves, in everything that we do, to leave the world a better place. This philosophy extends from our daily business dealings to the causes we passionately support.



“The world doesn’t need another watch” is an obviously true statement that immediately springs to mind when one commits to creating a timepiece. Yet again, functional objects never seem to be functional enough, and personal objects never quite seem personal enough. Inspiration comes from the certainty that a contribution can be made, that anything can be improved, that the act of creation leads to a brighter future and more enjoyment. Inspiration also comes from all the things that seem to have always been there, that don’t go out of style and continue to be what they are because they make sense and are the best at what they do. The SISU collection is functional and utilitarian. Our features echo the purposeful aesthetics of instruments and tools. SISU timepieces are quintessentially masculine and personal machine tools. Their purpose is to become extensions of their owners as trusted everyday companions. Their sheer heft, sculpted bracelets and bold, clean dials are uniquely without compromise.



We have made a commitment to create the most bold, masculine and unique timepiece available. We demand the best materials that we know to exist and we refuse to compromise at any juncture of design or manufacturing, bringing you the most handsome, most beautifully crafted watch on the market today. From our surgical grade stainless steel cases and Swiss-made mechanical movements to our gorgeous sapphire crystal lenses and impeccable Swiss craftsmanship, we’re confident that our watch will captivate and compel.



Adjust what you once thought a watch should be and embrace a whole new breed of wrist instrument. We have rejected conventional ideas when it comes to watch making and created a timepiece that we challenge men to wear. We hope to bring you the finest, most intriguing and inspired product that you have ever touched. The SISU timepiece transcends mere performance and function, bringing you a hunk of art, a stylish sculpture for your wrist… that also happens to tell great time.